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 Rifle Paper Co. × Keds Spring 2018

Concept, Photo Art Direction, Production, Casting, Styling, Prop Styling, and Design

This campaign featured moms, daughters, and granddaughters to highlight the addition of kids and baby shoes to their collection. We brought the charming Rifle world to life by photographing families from their community in Winter Park, FL in front of a hand painted mural and garden scene.

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Additional Credits: Figure Photography: Patrick Chin, Still Life Photography: Abby Cox, Production: Annie Kiefer, Mural: Anna Bond and Wendy Chan