E. Frances
Concept, Photo Art Direction, Production
E. Frances is a cheerful stationery company known for its warm watercolor designs and paper goods that make people smile. Everything they create is made with love—and with the planet in mind—using sustainable materials and earth-friendly practices from start to finish.
Creating Memorable Moments
This holiday campaign focused on the personal touches that make the season shine. We highlighted E. Frances’ greeting cards, wrap, and desk products in scenes that felt warm, generous, and giftable. My favorite moments came from styling the Little Notes®—showing how these tiny cards can help spread joy in the most unexpected, meaningful ways.
Photographer + Prop Stylist: Olivia Inman
A Heartfelt Touch—Made to Be Kept
This Valentine’s Day shoot was all about celebrating love in every form, from playground crushes to lifelong soulmates. We captured a mix of lifestyle and still life imagery featuring the full collection—including sweet classroom cards made just for kids. The goal was to inspire thoughtful moments and remind people that a handwritten note is one of the most lasting ways to say I love you.
Photographer: Kenny Grzymala, Art Director + Prop Stylist: Katie Evans
Fresh Start
This campaign brought a burst of color and energy with brand-new designs that celebrated organization, gratitude, and joyful everyday moments. We created playful, light-filled imagery that showed how E. Frances products can brighten up spring break plans, Easter baskets, and everything in between. The fresh Orange Grove collection took center stage—its citrusy charm perfectly capturing the season’s vibrant, feel-good spirit.
Photographer: Kenny Grzymala, Art Director + Prop Stylist: Katie Evans
Moms & Dads
We introduced new cards and curated gift bundles for all kinds of moms, along with fun ways to celebrate dads—like using Little Notes® as handmade coupons from kids.
