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https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747329827425-Y038AWRSEFOL12TS1QKQ/FruitSaladLady_Bow_25-02-27_26784_v2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747330771895-8GGK1P9OB7GUMWLFNQEK/AmericanaApplique_Bandana_25-02-27_27075.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747329836136-JLGHQUPX8329CCLS6Q76/HotDiggity_Bandana_25-02-27_27120_v2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747331106052-XSIFL16AFCC477V56UM9/2025_03_TheFoggyDog_Spring2-4.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747330756344-U19BK8PYCZ0K47QDYN3S/HotDiggity_Bow_25-02-27_27065.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747331213808-276XV1SB0EAA2PJZ10AD/CatchoftheDayFlatlay%2Bcopy.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747329916969-61VUJR077XAKFFC68KB8/Lake+BlueStripe_RedStripe_Bandanas_25-02-27_26741.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747329923962-AZZYAJLD0ZD8WFZQBFDC/Liberty_BowTie_Ladybow_25-02-27_26841.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1747329928452-79W9OJM7OR99YSMM5OQ7/Liberty_WalkSet_25-02-27_26894_v2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/2105ff51-115b-4a57-8d9f-097f2c11c29a/Stripes%26GinghamsFlatlay-Edited+copy.png Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/9e1afe6e-963e-4bf5-b577-20a96d253a0f/HotDiggity_Bandana_25-02-27_26661_v2.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/d5516d2c-15a7-4059-838d-d985fb881fe6/181022_Lela_Rose_3613_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/0007a406-0213-44f9-b378-e8997984df82/181022_Lela_Rose-8382_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971245426-MNTRQLL61ML3RT6A6Z4G/181022_Lela_Rose_2541_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971286544-S2RHRP8PY5PXJR8K1KE1/181022_Lela_Rose_2470_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/8460b3f2-c393-4a75-8834-fd753db7a122/181022_Lela_Rose_2577_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971933310-8EPUL3B7D0IMQB3BZNW6/181022_Lela_Rose_2936_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971941341-DGBEIBXN96LNIJTX8MBT/181022_Lela_Rose_3522_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712972061416-QHQIBITY53JKRG16IT05/181022_Lela_Rose_3368_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712972025014-NBAR80SM94LTDWSBCKUP/181022_Lela_Rose_3012_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/c73ce9f2-9776-41f9-9053-927c55a729e0/181022_Lela_Rose_2682_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/65408d5d-e902-4b74-962b-687fdcc875cc/181024_Lela_Rose_3773_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971398852-2WYSJ7W78LDTWYK7SBO4/181024_Lela_Rose_4580_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971410765-M3IXUK8I0U10DFIKTJGN/181024_Lela_Rose_4703_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971444852-RW63WU8OQ3MHIKQRPFR5/181024_Lela_Rose_4486_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971419317-6U9SLDIN5A4S98ZVX4D6/181024_Lela_Rose_4168_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971434468-GT4GJOC5BBJU6RTOC4YS/181024_Lela_Rose_4131_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971473933-0O94GPSK079MYYLAQY0Q/181024_Lela_Rose_4285_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971497916-DXXR5WT0J7UZGZTNGPJJ/181024_Lela_Rose_4850_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971491527-6YDIQDQBCFU3GS9XDNSA/181024_Lela_Rose_4773_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971508043-WC7VX2L6VRRXUB60S2DF/181024_Lela_Rose_4744_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971726695-KZ0FDDDF6NON0F1ITMFG/181024_Lela_Rose_3635_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971726683-Q0XRSETS89JTYSZ86BKC/181024_Lela_Rose_3726_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971727440-QYA4PWUMO85JN6EILCLA/181024_Lela_Rose_3803_F_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971599797-X3Q6F7DEU15T4WOYC4CS/181024_Lela_Rose_4948_F_greetingsfrom_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971599751-TQBLKD1N8MCO56L2ZCUL/181024_Lela_Rose_4988_F_greetingsfrom_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971600657-THUQVO3IGKC7E4ES6XMS/181024_Lela_Rose_5040_F_greetingsfrom_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971600743-XRL3PBRTBFG3XVCGLM7M/181024_Lela_Rose_5128_F_greetingsfrom_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1712971601482-8ERNONZ40K4NQM5A9YGY/181024_Lela_Rose_5154_F_greetingsfrom_v1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/2d25ac77-67d0-41f5-b410-eb00874fb643/3_Ways_Group1_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/a83e311c-4596-4e40-9edd-2ad4bac87191/3_Ways_Group2_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/03eab3e8-c3fe-4b8e-a1c7-6328cf20db60/3_Ways_Group3_F_v1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/3bb98e82-4982-430b-9a20-751fda318619/katie-evans-still-life-art-direction-efrances-vday-2024-9.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/2dc40bfa-4f32-42b9-8038-9b4595cab6f1/katie-evans-still-life-art-direction-efrances-holiday-2024-1.jpg Creative Direction - Creating Memorable Moments This holiday campaign focused on the personal touches that make the season shine. We highlighted E. Frances’ greeting cards, wrap, and desk products in scenes that felt warm, generous, and giftable. My favorite moments came from styling the Little Notes®—showing how these tiny cards can help spread joy in the most unexpected, meaningful ways. Creative Direction: Katie Evans Styling + Photography: Olivia Inman https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745509657760-Z8V6GZU94K8PZHHJZTSH/katie-evans-still-life-art-direction-efrances-holiday-2024-6.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745509657654-JN81S9D8EH55UJ8D7MK6/katie-evans-still-life-art-direction-efrances-holiday-2024-7.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745510615427-81PZBWI5L48NJKNK7IOA/katie-evans-still-life-art-direction-efrances-holiday-2024-9.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745510614604-B2JESNOMHKAFZOY395ES/katie-evans-still-life-art-direction-efrances-holiday-2024-10.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/debbef03-f98c-48e5-9bef-399a5975a2d4/katie-evans-still-life-art-direction-efrances-holiday-2024-4.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745510746129-I5R12KSXXPMBXOI1EKG4/katie-evans-still-life-art-direction-efrances-holiday-2024-5.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745510762759-N4A9OJS2GFNNNAIBRXIX/katie-evans-still-life-art-direction-efrances-holiday-2024-3.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745510773733-1PH56R21JX1YQ919SSGQ/katie-evans-still-life-art-direction-efrances-holiday-2024-2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745510831143-72LRWMUPPHLK246JVA06/katie-evans-still-life-art-direction-efrances-holiday-2024-11.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745507868384-GHOCJ75CSLE8QMZMNXMG/katie-evans-still-life-art-direction-efrances-vday-2024-5.jpg Creative Direction - A Heartfelt Touch—Made to Be Kept This Valentine’s Day shoot was all about celebrating love in every form, from playground crushes to lifelong soulmates. We captured a mix of lifestyle and still life imagery featuring the full collection—including sweet classroom cards made just for kids. The goal was to inspire thoughtful moments and remind people that a handwritten note is one of the most lasting ways to say I love you. Creative Direction + Prop Styling: Katie Evans Photography: Kenny Grzymala https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/5e33e12d-5773-4d11-877e-ba942ba3ca0b/katie-evans-still-life-art-direction-efrances-vday-2024-7.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745507895866-QL70KNIO0W5YQCQ64CP8/katie-evans-still-life-art-direction-efrances-vday-2024-2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745507855059-OFUF1IEVWXSQCMV87MTN/katie-evans-still-life-art-direction-efrances-vday-2024-8.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745936383317-7XECDYPOVI0Q699UGN0F/010725_classroom_cards.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745936686478-7KUFQVSMUS2VKS80CW45/katie-evans-still-life-art-direction-efrances-vday-2024-1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/76a6920b-ea7b-4127-8182-b0ab2dc62b31/katie-evans-art-direction-efrances-emails-vday+copy.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/6861dce1-1979-4781-8771-a74310c02b42/katie-evans-still-life-art-direction-efrances-vday-2024-4.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745936760694-S8HQ898XOFRKKIZ7RF2H/katie-evans-still-life-art-direction-efrances-vday-2024-6.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745938281045-RZGPFAHWSED49U9JEH36/katie-evans-still-life-art-direction-efrances-vday-2024-10.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/204c6895-7d66-4456-9264-7f1dcb4888ab/katie-evans-still-life-art-direction-efrances-spr-2024-4.jpg Creative Direction - Fresh Start This campaign brought a burst of color and energy with brand-new designs that celebrated organization, gratitude, and joyful everyday moments. We created playful, light-filled imagery that showed how E. Frances products can brighten up spring break plans, Easter baskets, and everything in between. The fresh Orange Grove collection took center stage—its citrusy charm perfectly capturing the season’s vibrant, feel-good spirit. Creative Direction + Prop Styling: Katie Evans Photography: Kenny Grzymala https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/e7ea9669-54d4-48b4-b405-fe838e509675/katie-evans-still-life-art-direction-efrances-spr-2024-3.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/0616368a-e2f5-4e9c-8cd4-2a02af2a01a4/katie-evans-art-direction-efrances-emails-spring.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/3228c911-8417-404a-aada-2a83f17e77ba/katie-evans-art-direction-efrances-emails-spring-2.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745944793453-IG9NSCHPYCK3JUXXVGLH/katie-evans-still-life-art-direction-efrances-spr-2024-1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745944643549-3HWWO6GAFLZXJ9P2ERCH/unnamed.gif Creative Direction - Moms & Dads We introduced new cards and curated gift bundles for all kinds of moms, along with fun ways to celebrate dads—like using Little Notes® as handmade coupons from kids. Creative Direction: Katie Evans Prop Styling + Photography: Olivia Inman https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745946487190-RCWT3SV9JN5Z99T8132M/katie-evans-still-life-art-direction-efrances-sum-2024-5.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745946487027-ZTVN8BK0NTYT7UA2ZK5C/katie-evans-still-life-art-direction-efrances-sum-2024-6.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745946488128-2C4W0M05QVUS1UXC4MDY/katie-evans-still-life-art-direction-efrances-sum-2024-7.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1746111229678-P5CSQQWKFA1L08MIVGLJ/katie-evans-still-life-art-direction-efrances-sum-2024-8a.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745944595067-KOMKCN53K7FGQY9H5CGH/katie-evans-still-life-art-direction-efrances-sum-2024-1.jpg Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745948822590-JKA9WOAGUGQ6NOO7EXI6/katie-evans-still-life-art-direction-efrances-sum-2024-2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1745948844359-WWWJVHD9UR9WE15P6NSD/katie-evans-still-life-art-direction-efrances-sum-2024-10.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1536349125552-YLV4IMNLKWSGDEXCJ64P/katie-evans-bag-spill-1.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1536302503722-C5RO0F6VXOQEH7IOS69M/katie_evans_ivankatrump_beauty.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5b920ecfda02bc34533f000d/1536299163842-ITRNNPVWPJAWCQLYAA4E/katie_evans_breakfast.jpg Creative Direction 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