Cricket’s Circle
Photo Art Direction, Production, and Design
Cricket's Circle is the short answer on all things baby. It's half registry, half editorial content. There are product recommendations based on your life and style with straight forward product descriptions. The brief was to create imagery for their Milestones campaign that helped users track what they should be buying, reading and doing during different stages of their pregnancy (when to order the nursery furniture, what books to read, how to clean up your beauty routine). The second portion of the project was to design assets for editorial stories.
