Ivanka Trump Soho Tote Campaign
Ivankatrump.com kicked off a campaign celebrating our ultimate work bag—The Soho Tote. It hits just the right balance of organized storage and open space with large pockets are outfitted with magnetic tabs to secure laptops and smaller pockets sized for your phone, tech cords, sunglasses and pens.
The multi-channel campaign featured a sweepstakes, lifestyle imagery and video and an event a Trump Soho. Our community could enter to win 2 Soho Totes (one for the winner to keep and one to giveaway) stocked with our favorite solutions for #WomenWhoWork. The video was created to show the bag in action, taking you from work to play.
Sales on the tote were up 70% and quickly sold out across all retailers. The campaign had a total of 10 MM impressions and increased site traffic by 10%.
Art Direction + Styling: Katie Evans
Videography: Shoot To Kill
Campaign Photography: Kenneth Grzymala
Event Photography: Bekka Palmer