IvankaTrump.com launched in November 2014 as a content vehicle to bring the brand to life and authentically incorporate product in an editorial way.
The editorial site is a celebration of women working at all aspects of their lives. Women who transition between their various roles in professional and personal capacities: building careers, raising children, nurturing relationships and pursuing passions. The editorial content features style and travel inspiration, tips, and life hacks for categories including Style, Work, Home and Travel. Everything is designed to be serviceable and easy to share.
Art Direction: Katie Evans
Photography: Nathan Kraxberger, Kenny Grzymala
Prop Styling: Randi Brookman Harris, Katie Evans, Lizzie Tonkin
Soft Styling: Phyllis Evans Baker
Design: Katie Evans, Lizzie Tonkin, Ben Wagner
Editorial Director: Sarah Warren
Copy Writer: Tess Falatico